This Australian home staple has been protecting, maintaining and sprucing homes for just under a century.
Ever wanted longer lasting colour that can hold on nearly any surface? Duramax is your answer. With over 26 different colours and 26 different textures, this paint gives your everyday items a new life.
As a part of the creative crew at Isobar Australia, we launched a social campaign for the new Dulux range. ‘Drab to Fab’ came to life through stop motion and single prints to amplify the power of Duramax. My role was creating a strong colour palette, styling each set, sourcing props and spray painting. Augusto Jacquier and I shot the videos over two days with a total of 1200 frames, which were edited into six 15-second spots used on Facebook and Instagram. The prints were featured across lifestyle magazines Home Beautiful and Better Homes and Gardens.
Styling & Set Design
DULUX creative team
Art Director: Holly Langford
Copywriter: Luke Farland-Brown
Shoot Assitant & Editing: Augusto Jacquier