Based in Melbourne, Australia, Moose Toys dominates the toy industry including categories such as collectables, craft, dolls, games and youth electronics.Look in any three, four, five, even fourteen year olds cupboards and you’ll find at least one of Moose Toys’s collection. From collectables to electronics to instant-hatch shrimp, Moose have done it all. Their latest world craze, Shopkins, has taken the world by storm, making for the latest and greatest kids pressies out there.
The tiny, collectable toy range have lines of clothing, trading cards, a widely popular YouTube channel, plush toys... you name it, they have it.
As part of team at Isobar Australia, I created fun, high-energy, rainbow-filled, bite-sized pieces of content for Shopkins used across Instagram, Facebook and Twitter. From building the sets to stop motion videos to party invites, the various campaigns aimed to capture the personality of the brand, and each individual toy, to let families imaginations go wild.