auguste x MARINE CONSERVATION
A proud member of the 1% For The Planet movement, Auguste The Label stands for environmental justice. They, and I, believe that all fashion businesses should play a part in designing for change to create a better and brighter future.
Throughout 2017, Auguste has been supporting the Australian Marine Conservation Society who are Australia’s only national charity purely dedicated to protecting ocean wildlife and their homes.
PROTECT OUR REEF
Being one of the seven natural wonders of the world and largest coral reef system in the world, it’s safe to say the Great Barrier Reef is important. The AMCS’s goal is to reduce coral bleaching and protect the water quality from land erosion, industrialisation and sediment run off. Their team collaborate with scientists and communities to bring change.
It was time to collaborate with more people. Under the guidance of Ebony Eagles, I designed the type lockup for the 70’s-inspired ‘Protect Our Reef’ tee with 100% of sales going to saving this beautiful part of Australia. It isn’t just a donation, but a statement to the world. Alongside the tees, I also created the landing page, eDMs, stationary and packaging.
The tees sold out within 24 hours after release and received over 10 million impressions on social alone. The campaign was promoted online, through influencers and in magazines such as Grazia Australia and Instyle Magazine.