ISOBAR x ACF
At Isobar Australia, culture is king. Each year sees new initiatives like One Day For Change, Crafted, Night of Nights and Diwali, just to name a few. The annual Isobar Art Exhibition is one of biggest events of the year.
Anyone and everyone within the agency can put forward a piece, expressing a little bit about themselves while loosely relating it to that year’s theme. 2016 was all about time.
As part of the creative team at Isobar, I was tasked to create the artwork for the event collateral. As it includes all departments of the agency, from developers to the CEO, I thought it would be perfect to make the artwork collaborative too. I briefed different people to visually represent what came to mind when thinking of the concept of time. Utilising these artworks I created the collateral, a series of posters, invites and eDMs.
Some want more of it, while others want to change it. We wish we could stop it and try to predict it. We're either on it or we're not. Our favourite stories start with it and some things get better with it. It's what's already happened and what's to come. Everything is a matter of time.
Copy by Emma Park.
TIME CREATIVE TEAM
Creative Director: Rob Barnett
Copywriters: Max Bengtsson, Emma Park
Illustration: Lauren Moran, Lars Wannop, Lindsay Dryhurst, Nais Denedé