UNIQLO is a Japanese casual-wear designer, manufacturer and retailer opened their doors in Hiroshima circa 1980. It’s fast-becoming Asia’s biggest clothing retailer with over 1900 stores across the globe.
With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis. To combat this, we, the creative team at Isobar Australia created an in-store activation using neuroscience technology – UMOOD.
Customers were fitted with a neuro-headset and shown a series of video stimuli. Their responses were analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect tee for them. The activation showcased UNIQLO’s t-shirt range while creating a fun and personalised experience for the customer.
As part of the campaign rollout, I created social content, illustrations, the landing page website design and the physical decals and designs displayed at the in-store activation.
Uniqlo's UMOOD campaign won AdNews Digital Campaign of the Year in 2015 and AMES (Gold) Data & Analytics: Innovative Use of Data Technology 2016.
Watch the case study below and don’t worry, it won’t read your mind.
UNIQLO CREATIVE TEAM
Creative Director: Rob Barnett
Senior Art Director: Holly Langford
Senior Copywriter: Michael Punton
Developer: Tom Wilson