First launching in 2000, Lee Mathews is a boutique Australian brand on its way to becoming a true legacy label. Designed, patterned and sampled in Sydney, the label’s collections revolve around high quality, natural woven textiles with an element of whimsy and relaxed wearability. A little bit vintage, a little modern, and completely distinctive in its own right.
Shot on 35mm in Byron Bay with Australian model Elke Anning, “Yesterday” captures a sense of the bygone in a familiar suburban landscape; hinting at memories of a previous life. Imagery from this editorial shoot featured across Lee Mathews’ social channels, EDMs, homepage and journal, and was also highlighted online at Russh Magazine.