Everyone knows and loves Disney. They create some of the most stunning visuals mixed with flowing narratives to create blockbuster films enjoyed across the globe..
When Zootopia landed in our agency, we couldn't have been more excited. To promote the biggest animated movie of 2016 was an amazing experience. The 3D computer-animated comedy-adventure takes place in a place called Zootopia, where animals of all shapes, sizes and species live in harmony.
As a member of the creative team, I created social content encouraging audiences to ‘take a trip to Zootopia’ that lived as images and videos. Think the meals you’d eat on the way there, the sights you’d see and the animals you’d meet and what they’re like.
The characters are tech-savvy, using iPhones and other gadgets day-to-day, just like us. So we created the posts to appear as if they were uploaded by the animals themselves – cue #foodporn, #wanderlust & #fromwhereyoudratherbe.
Watch Zootopia on Netflix
DISNEY CREAtive team
Senior Copywriter: Michael Punton
Senior Art Director: Tom Kearney
Copywriter: Max Bengtsson